PPC Advertising: What Is It

PPC [Pay Per Click] advertising is a new method of advertising on different search engines on Internet. Advertisers pay for each click that routes users to their web page from search engines? results in this model of advertising. It is an effective type of advertising than other kinds of advertising processes.

Many search engines offer specific search results for particular keywords and phrases. It lists relevant resources from Internet and also allegations a few sponsored results in an adjunct column. These selected phrases are put up in top spots of sponsored result columns and are mostly auctioned among various prospective advertisers. Highest bidder of a specific keyword gets a top position in this list and the next highest bidder gets second position and so on. It generally has two to three places in the list depending on specific keywords.

Advertisers can pre qualify users who visit their websites by bidding on specific product related keywords. Advertisers have to pay only when users click through and access their websites from a result page and not otherwise. Most of the times, bidding works out cheaper as it is based on auction of keywords and a restricted number of advertisers are able to participate during auction of specific keywords.

Search engines provide several interrelated websites in their normal search result. It may prove cumbersome for users to shortlist most preferred website. Moreover there is a possibility that such websites may be stated at the very end of the result list thatby making its access very limited among users. Here is a better response can be expected by advertising these websites on sponsored results of search engines.

PPC or Pay Per Click is providing to be one of the most advanced and effective ways of advertising specific websites by advertisers. Its become almost indispensable if advertisers have to make their website popular among the users.

Buying Shoes Online – Help and Advice For When Purchasing Shoes Online

A few years ago, if you were looking to purchase a new pair of shoes, you went off to a department or shoe store; Looked around, tried a few pairs on and took your purchase home that day. These days, more and more people are deciding not to go into town, and buying their shoes online. Now, I believe this is partly because we've become more busy, but mostly because we now have access to brands, designers, styles and sizes that are not available to purchase in our local shoe stores. If you feel the need for a women's size 14, extra-narrow (or wide), red pump with a 3 inch high heel, chances are, you'll find it at one of many online shoe stores.

However, not all online shoe stores are the same. So i have put together some advice, and things to look out for when buying shoes online.

1) Post and packaging Charges: The Added Cost when Buying Shoes Online.

Always find out what the P & P charges are before spending lots of time adding items to cart or shopping bag. You may think you're getting a bargain on all those shoes, but if P & P cost is too high, you may end up paying more than anticipated. Especially when ordering from a country other than the one you live in. Lots of online shoe shops offer free P & P, which is great! But do some price comparisons before you purchase. Sometimes, you'll get a better deal at an online shoe shop that charges a reasonable price for P & P, and still save EKK.

2) Returns / Exchanges – Know the Policies in Advance.

Another major factor in buying shoes online, is being able to return or exchange them if there's something wrong with them, they do not fit, or just are not the way you thought they would be. Most online shoe stores will have a returns policy, but DO NOT take it for granted. Make sure before putting in those card details, that you'll be able to return the unused shoes for any reason.

Ok, if you're taking a chance on a heavily discounted pair of shoes, then you may decide to buy without a return policy. But you still need to know what your rights for that sale are before buying.

Also, find out in advance if you'll have to pay the return postal fees, if you do decide to send the shoes back.

3) Want your Shoes quick? Check delivery Times. If its an absolute must that you have a certain pair of shoes by "xx" date, I strictly advise buying them in person at an actual shoe shop. Or ordering them well in advance, and that there are other options available if your shoes do not arrive in time.

I AM NOT saying that online shoes do not post out in a timely fashion! In fact, I have purchased many pairs of shoes online, and they have all arrived in record time, but why take any chances?

Again, find out the delivery policy of the online shoe shop you're buying from, and make sure the shoes are buying are actually in stock! If they are backordered, this could add weeks till you get them.

~ Summery ~ As long as you buy from reputable online shoe stores and pay extra attention to the info above, buying online is an excellent way to save time and money; and to give yourself the biggest choice when buying shoes online.

Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

3 Criteria For Goals That Will Truly Motivate Your Team

I'm sure all of us are looking for ways to inspire our athletes to achieve their highest potential. And I'm sure all of us agree that goal setting is an integral part to any successful season. Based on his TEDtalk, "Why We Do What We Do" , Tony Robbins gives us a "map" to properly motivating our teams. First, we have to give each individual a role on the team. Then we have to find out how to meet their emotional needs. Finally, we give them the tools to make their team experience positive. Read on to find out how!

3 Things Coaches Should Understand in Order to Motivate Our Teams

Three questions. Robbins says that every decision we make (Will I go all out in practice? Will I try something new and risk looking bad until I master the skill?) Requires us to answer three questions. He calls them the Three Decisions of Destiny.

The first question is "What am I going to focus on?". Let's use "will I go all out in practice?" as our sample. We have to get our players to focus on how their effort will benefit their team and help the team get closer to accomplishing their goals. So rather than focusing on the pain that they feel in working hard, their attention is on doing their part for the team.

The second question is "What does it mean?". Going all out in practice means verbally supporting one's teams, giving complete physical effort, and being willing to do whatever they're asked by the coach.

The third and final question is "What am I going to do?". To make sure they go all out each practice, they will eat healthily, get plenty of sleep, and remain focused on their sport during practice times.

6 Human Needs.

We all are motivated by these six emotions / needs / beliefs … it's the coach's job to find out what button to push for each student-athlete.

The 1st need is certainty. There are some things that our players need to know without a doubt: For example, the coach is knowledgeable, fair, and caring.

The 2nd need is uncertainty. I know that sees to contradict the first, but I do not think it does. While some things should be set in stone, others like playing time and the starting lineup should not be certain … otherwise our starters will become complacent and the non-starters will be apathetic.

The 3rd need is critical significance. Our teams should have a compelling reason for coming to the gym every day … and it's our job to give it to them.

The 4th need is connection and love. We all want to feel like we belong to something special and that there are folks out there who care about us.

The 5th need is growth. If a player feels that they were not given the opportunity to get better (with skill, with leadership, with self-awareness), why come to practice every day?

The 6th need is the ability to contribute beyond ourselves. Whether it's team community service, sacrificing personal goals to help the team win a significant victory, or challenging your seniors to leave their mark on the team … we've got to give our players the ability to make a difference.

Becoming influential. So we're still using our sample question, "will I go all out in practice?", As the example for this goal setting technique. In this final step of the motivation process, we help our athletes create a positive situation for themselves. We should ask them what their target is … meaning what do they hope to accomplish by going all out in practice (respect from peers, etc.)? Next is to find out what their belief system is … will they stoop to gossiping and backbiting a team in order to get to "connection and love"? Finally, we have to find out what fuels each athlete. Robbins says that each of us has a dominant human need (certyty, critical significance, etc.) and the player's goal has to feed that need.

Check out the video if you get a chance and see if you can put your own sports spin on things … it's well worth the watch!